Ritual, Experiential Retail Store

At Ritual, I played a key role in launching its first-ever flagship store in Venice, CA, bridging digital and physical experiences to enhance customer engagement. I led experiential and promotional marketing strategies that increased conversion rates and subscription revenue by 30%, collaborated cross-functionally to execute high-impact social campaigns, and established key partnerships, including Target, securing crucial wholesale accounts. Additionally, I leveraged consumer insights to inform marketing strategies, driving growth for one of the top 5 U.S. women’s multivitamin brands.