Airweave, Editorial Photo & Videography

As Brand Director, for Airweave, I led the creative direction for the launch of Airweave’s Yume Collection, shaping its visual identity and market positioning. I produced a series of evergreen editorial images and videos designed for versatility and impact, ensuring a cohesive brand presence across Airweave’s website, advertising campaigns, email marketing, and both paid and organic social channels. These visuals played a key role in the go-to-market strategy, enhancing brand storytelling and driving consumer engagement.