Airweave, Product Refresh

As Brand Director at Airweave, I led the art direction for the brand’s product photography, shaping its visual identity and market positioning as part of a comprehensive go-to-market strategy. These evergreen product images are designed for versatility and high impact, ensuring a consistent and compelling brand presence across Airweave’s website, digital ads, email marketing, and both paid and organic social channels. These visuals played a critical role in driving sales, enhancing brand storytelling, and optimizing customer engagement to strengthen Airweave’s position in the premium sleep industry.